The Splatters developer speaks on the difficulties of the XBLA marketplace
Speaking to VentureBeat, SpikySnail Games Studio founder, Niv Fisher, has commented about the struggles that indie developers encounter when marketing their games on XBLA.
In particular, the developer of XBLA game The Splatters claims that the marketplace has gotten “tougher in the last couple of years, with a few titles getting lots of promotion, exposure and sales, and the rest are getting hit pretty hard.”
Fisher argues that Microsoft can do much to address the issue, particularly with regard to the current dashboard. “I feel the current dashboard just doesn’t work well as a storefront, especially if you want to encourage discovery or diversity,” explains Fisher.
“Games are hard to find, there’s no friend-recommendation system, and lots of the store promotional space goes toward non-game applications – and now, also downloadable retail games. Sales are usually poorly promoted, and dashboard placement is sold and bartered with. Small developers like us have very little to offer here and are often left on their own.”
The Splatters review (XBLA)
The Splatters was developed by SpikySnail and published by Microsoft Studios. It was released on April 11, 2012 for 800 MSP. A copy was provided for review purposes.
The Splatters is a bright and lively twist on the puzzle genre. The object is to use blobs of paint to smash into “bombs” of the same color. Getting to all these bombs is where things start becoming tricky. You’re forced to slide, bounce, rewind and splatter you blob around each level. In each stage you start with a specific number of colored blobs and bombs all spread around the board, making you have to think two, three, or even four steps ahead of yourself at times. One of the major focuses during each level is combos; combos are how you will complete a level within said amount of moves (blobs) as well as how to increase your score. The Splatters will feel familiar on many levels like control, but is definitely designed to stand out on its own.
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Almost every game does something right; whether it’s a fantastic new engine or physics, creative and quirky design, or interesting and challenging levels in which to experience it all, but to truly leave a mark a game needs to do everything right. After playing The Splatters a few dozen times and watching those colorful blobs explode and stain the screen, this could easily be one of those games. It’s launching on April 11 and it needs to be on your radar. Coming into GDC, I wasn’t too familiar with The Splatters or its developer Spiky Snail, an Israeli company founded in 2010 by two childhood friends. Yet throughout the week I keep finding myself wanting to come back and play more.
Players take control of these blob-like creatures and attempt to destroy bombs by exploding their splatter, releasing a paint like substance and coating the bombs in the paint. The basic controls are incredibly simple, as the left analog stick points the direction and the A button launches the splatter. Holding A will result in the splatter launching with enough force to cause it to explode should it come into contact with a wall or spikes, while lightly tapping the button will allow it to move locations. Players can change direction in midair both before exploding and after exploding through this same mechanic. The beginning levels have a few stages and slowly introduce basic mechanics. Every splatter that is still alive after completing a stage will continue to the next one until the end of the level where they will add points to a players score.
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