ilomilo Launch Kept a Secret
Most XBLA enthusiasts have heard about the game ilomilo. It’s puzzle game that looks very promising. But what if I told you that you could stop looking and actually play it right now? You would probably jump at the opportunity, right? I know I did, and here is the scoop on this secret launch.
ilomilo launched a few weeks ago on Windows Phone 7, but there was a catch. Only if you chose AT&T as your service provider, could you get a free copy of it on your WP7 device. Otherwise, ilomilo wasn’t for sale and this was the only way to get a copy of the game, until now. Through the depths of the internet, a way to obtain the XBLA version has emerged. You can access the demo by going to a “secret site” and getting a hold of a 5×5 code. The code will be redeemable through the dashboard allowing you to try the demo. And from there, you can purchase the game if you think it’s worth your 10 dollars. I bought it after 2 levels. It’s a pretty cool game.
The game’s release date has been listed as “early 2011” but the developers have decided to opt for a secret game release until that time comes. I love this idea. I know a lot of people on my friends list will be asking me questions when they see this game appear on my recent played list. This is a perfect way to create buzz for your product. I feel that a lot more people will be playing this demo if they feel they are a part of some type of an internet secret. Hopefully the early sales numbers will show that this was a successful marketing tactic.
If you are intrigued like I was, then you can go to the “secret site” and obtain your access code today. I applaud South End Interactive and Microsoft for one of the most creative uses of viral marketing I have ever seen in gaming. I hope this move works out for them and paves the way for other developers to try this method in the future. I know I like getting games early. I can imagine that a lot of my fellow gamers feel the same way.