Effective February 28th, the price of an Xbox One in the UK will permanently drop to £399.99. Xbox Uk’s Marketing director, Harvey Eagle, said that this cut was about “giving gamers in the UK the best possible value that we can.”

Moreover, this new price will also apply to the recently announced Titanfall Xbox One bundle. While the console is still significantly more expensive in the UK than other regions, such as North America, this is a step in the right direction.

Source: The Official Xbox Magazine