Microsoft’s E3 media briefing set for June 4
Microsoft has revealed the date and location of its 2012 pre-Electronic Entertainment Expo media briefing. The conference will be held on Monday, June 4 in Los Angeles’ Galen Center. Industry and press members who have been invited have been asked to arrive at 9 a.m. PST. A precise start time for the conference itself was not identified by the console-maker, but it should be noted that the doors swung open at the same hour for last year’s briefing, with the official start time being 9:30 a.m.
It is expected that Microsoft will focus its efforts heavily on promoting Halo 4, its flagship 2012 title, during the course of the show. Judging from the strategy the company has employed at the past several Electronic Entertainment Expos, gamers can also expect the firm to make a multitude of announcements and show plenty of footage of the major Xbox 360, XBLA and Kinect titles arriving during the second half of 2012. The most recent reports have Redmond, Washington-based Microsoft focusing solely on Xbox 360 wares and electing not to pull back the curtain on its next-generation console, supposedly codenamed Durango.
Los Angeles’ Galen Center is an indoor arena that opened in 2006 and is primarily used as the home of the University of Southern California’s basketball team. Its seating capacity maxes out at 10,258.
The E3 convention proper will get underway at noon on Tuesday, June 5 and run until 5 pm PST on the seventh. XBLA Fans will be there in full force to bring our readers all the breaking news and impressions of the various games appearing at the media briefing and on the show floor.