Larry Hyrb, Xbox Live’s “Major Nelson,” commented on Reddit recently in regards to Microsoft’s plans to look into more competitive pricing for digital content on its Xbox platforms. He stated that “We are way aware of this and many of the concerns of the community – we have some great stuff planned for Xbox One this year (and beyond.) As soon as we can share some of the goodness…we will :).” The comment came after several users lamented the fact that the Microsoft Store was offering $10 off pre-orders for Xbox One, but that no offer existed for those planning on purchasing the game digitally through the Xbox Live Marketplace.
Even with Microsoft starting to offer what appear to be Deal of the Week promos for Xbox One, starting with Powerstar Golf last week and Crimson Dragon this week, all other digital games on the Xbox One have remained full price since their release. This despite the fact that retailers have had many of the physical versions of the very same games on sale. In some regions, the digital version of Xbox One games are even more expensive than the physical versions of those games. Even the Xbox 360, which has come a long way in terms of sales and digital pricing, could still benefit from improved pricing schemes.
Major Nelson responded to XBLA Fans questions about whether Microsoft’s plans would involve selling digital codes via their retail partners by stating that “All areas are being investigated.” He also commented on the Reddit thread saying, “We have a lot of things planned for Xbox One that I am excited about. Once we have more concrete plans we’ll be sharing details.”