The UK receives a Xbox One price cut
The Xbox One now costs £299.99 in the UK and it seems that this price cut is here to stay. Last September when the console had a price drop it called the price change a “retailer promotion”, which is it what this deal is also being called, and that change had stuck around. This price cut is currently only limited to the UK and there is no word on it spreading elsewhere in the world. This is now the Xbox One’s fourth price cut since the console released in November of 2013.
Source: Eurogamer