Strain, an industry veteran who has been involved with some monumental PC gaming endeavors, has a history of market disruption. He was instrumental in establishing Blizzard as a premiere gaming powerhouse from 1995 to 2000, during which time he turned BattleNet into a critically important multiplayer platform and the only place to play some of the highest-rated PC games ever.
Later, he founded ArenaNet with fellow Blizzard developers, releasing Guild Wars in 2005, which redefined much of what was expected in an MMO. In the subsequent years, Guild Wars saw two chapter additions, a few expansion packs and, eventually, a direct sequel in 2012. It grew to be a compelling alternative to the market leaders and, in many ways, surpassed them.
Undead Labs has announced a new zombie game for Xbox Live Arcade, codenamed Class3. But before gamers collectively shake their heads in disapproval of another zombie shooter, Jeff Strain and his team at Undead Labs are promising a completely new experience, one that focuses on survival, strategy and consequence.