It’s no secret that Nintendo isn’t in the best shape right now. After finding great success with the Nintendo DS, the Wii launched and got the masses talking about Nintendo once again. Then something happened. The Wii’s sales plummeted, the Nintendo 3DS launched poorly, and investors are questioning Nintendo’s direction with their next console, the Wii-U. Nintendo is desperately trying to gain back momentum. What happened to Nintendo’s mojo? Well, Microsoft, the Xbox 360 and Xbox Live Arcade all have something to do with it.
To truly understand what’s at play here, we have to first consider why Nintendo has historically been a successful company. Nintendo has always excelled at making games that appeal to the masses. Nintendo makes games that anyone can pick up and play. Mario has been a part of our living room since 1983 because Mario games have always been easily approachable for anyone who wants to sit down and play. Whether it’s you, your little sister, your best buddy or your dead beat uncle, Nintendo makes products for everyone. When Nintendo is succeeding, it has always been the case. So why are the tables turning?
This summer, we found out about Saint’s Row: Drive-by… a spin-off game for XBLA and Nintendo 3DS. After months of speculation, THQ’s Danny Bilson has revealed that the company’s plans for the game have changed—for the better. The upcoming title for XBLA is set to contain completely new content and gameplay mechanics separate from the main Saint’s Row franchise.