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Hollywood doesn’t like pirates. The movie industry continues to use the full firepower of its impressively financed and outfitted armada to sink skull and crossbones banner-flying sites sailing through the dark waters of the internet; sites which it claimed as recently as January of last year to be responsible for costing the U.S. economy $200–250 billion per year and for killing 750,000 American jobs.
Though the Government Accountability Office has since reported those numbers to be bogus, no one can deny that internet pirates are plundering at least some of the movie business’ potential earnings. That’s why the Motion Picture Association of America was hopeful in November over the prospect of President Obama’s re-election helping it make progress in its war on pirates.
But Portland, Oregon — home to Minecraft: The Story of Mojang documentary maker 2 Player Productions — is most certainly not Hollywood. Still, one approach studio founders Pawl Owens, Paul Levering and Asif Siddiky have taken to promoting their film about original Minecraft creator Mojang is unorthodox to say the least.
They pirated it.