xbox one black friday sales

When the dust settled on PS4’s first day, a massive one million units had been sold. To put that in perspective, the previous launch-day console sales record was held by the insanely popular Wii console, which hit a million in only a few days. Speculation ran rampant as to whether the Xbox One would be able to match up to the precedent set by the PS4, and a week later, we learned the news – Microsoft’s latest console launch lived up to the challenge and sold over a million systems in less than 24 hours.

Of course, the true measure of early success for these systems will be the holiday season, and the first taste of that hit during America’s annual post-turkey-nap shopping frenzy, Black Friday. In a survey of shoppers that spanned such stores as Walmart, Target, Best Buy, GameStop and RadioShack, Microsoft was the clear winner, snapping up a 31 percent share of sales with the Xbox One and 30 percent more with Xbox 360. PlayStation 3 and 4 garnered only 15 percent each, barely combining to equal the sales of the Xbox 360.

Of course, it’s hard to tell how closely this survey ties in with reality, but you can check out the data-gathering methodology here. A shortage of systems may also have impacted sales, especially considering that Sony was busy hosting successful launches in other countries, whereas Microsoft launched worldwide on day one. For a real picture of how the systems are doing we’ll probably have to wait until January, but it’s probably safe to say that sales of both consoles are going swimmingly.

Source: Infoscout via Venturebeat, Polygon