Xbox One struggles in Japan
The Xbox One recently launched in Japan and it certainly did not have the best of times overseas. In the first week of sales only 23,562 units were moved, making it the lowest sales of any of the “current-gen” consoles in Japan. Both the Wii U and the PS4 sold over 300,000 units in their respective first two days of sales and to make matters worse even the Xbox 360 outsold the Xbox One at launch by close to triple the amount. The Xbox 360 was a running joke in Japan and if Microsoft doesn’t want a repeat performance they clearly need to change their approach to the Japanese market. Luckily, it is still early the console’s lifespan so there is plenty of time for change.